how much equity should i ask for series b

What do Series A investors look for? If you're giving a full salary, then less equity is fine. Of course, for the Series E the numbers were even more impressive with 50% of the class ending up in the Unicorn group. He needed to remain motivated to stick around for the long-run, Shukla explains, and we also knew through subsequent rounds of funding he would become diluted.. Manage your angel investors, or theyll manage you. Based on what I've seen in the past, 0.5% to 3% is typical for an experienced VP post Series A funding. Youre somewhere between Idea and Launch, with a valuation to match. The first people get more, and it goes down over time.. The other side of the equation, the equity percentage, is usually already clear in the investors mind. Traditionally, startups have used a four-year benchmark with a one-year cliff: no ownership until an employee has worked twelve months, and then 25% for each year worked (or an additional 1/48th for every month worked). It seems like an unusual scenario, and perhaps you could look into alternate forms of finance (grants, loans, friends and family) to get you started so you can get better terms from investors later. Following up from my previous post on how startup equity actually works (and clickbaitingly titled Why you will never get rich from working in a startup), this post will put together some math around how much equity you should ask for when you are joining a startup. You have revenue plans, but nothing to show yet. Pre-money valuation + Cash raised = Post-money valuation. Chief executive officer (CEO): 5-10% Chief operating officer (COO): 2-5% Vice president (VP): 1-2% Independent board member: 1% Director: 0.4-1.25% Lead engineer 0.5-1% Senior engineer: 0.33-0.66% Manager or junior engineer: 0.2-0.33% For post-series B startups, equity numbers would be much lower. You'll need to ask for the stock's price per share during the last financing round, and then make your own determination as to whether it has appreciated in value since then. Shishir Gupta from our community weighs in on how much equity to give to the "right investor": "There is no set standard, the amount of equity will depend upon the valuation and amount raised. So youre already getting 4.5% of the company as your salary. 70% of the 1000 companies that were seed funded in the 2008-2010 timeframe had no exit. Companies often pay for this data from. Giving out equity may feel painless. and then look at your monthly burn rate again. What's even worse, if you look at the exit numbers you can see that for most companies, the exit figures are very small, in the $50-$100m range. Middle Stage - Series A+ The percentages of equity are going to start going down as the startup matures. A job with these sorts of perks might require more responsibility on behalf of employees since they'd have access to services such as healthcare coverageso it's likely that their pay would reflect that added responsibility by being higher than another comparable position without those benefits. A common scenario, however, is for a VC to buy 20% of a company, where that might look like this: pre-money company valuation: $5 million VC investment: $1 million post-money company valuation: $6 million founder equity stake: 80% VC equity stake: 20% You may have to settle for less, but the [company] has to know that without a reasonable percentage, motivation would drop substantially for most startup partners. It is common for startups to bring on advisors with a recognized name, specific background or skills, or access to a network. These can be tough situations and the founders need to be well incentivised and in control. It's a universal formula for solving this exact problem. Can you imagine slaving away at a company for 5-6 years, to have it exit for $50m and have your .5%only be worth $250,000 (total, BEFORE tax). Thanks. 0.125-1.5% of equity, with standard vesting. Let's say you just raised your Series B funding. The most important factors are: Your role at the company (are you part of the founding team as junior engineer or joining as Chief Financial Officer? In the worst case scenario for founders and employees ($2M exit with 2.0x liquidation), common stockholders with 80% ownership will receive $1 million the same amount as preferred shareholders with 20% stake. These equity investments are often dependent. Of those companies that offer an EMI, a sizeable proportion also opt for a pool of 5% or 15% of equity. FAQs My name is Ross Perez, and I am the Real Finance Guy. Reference: This article draws heavily from Paul Grahams essay - http://paulgraham.com/equity.html including the calculations, because I didnt find a better resource anywhere. Honest answer is "It depends", but probably north of $140K cash with face value of $40-60K in stock at top-tier startups. Whats the experience of the person coming over? Its called a runway for a reason if you dont have lift off before you reach the end, things will come to a sudden stop! Founder's stock options. July 12th, 2022 | By: Sarah Humphreys In 2021, seven years after she first started making content, Allison Florea quit her corporate job. At that point, the option pool is coming from the founders shares and those of their earliest investor so Feld and Mendelson encourage founders to push back if they feel the VCs are asking for an unduly large option pool. Not cool. Unlike a vesting schedule, where you vest a little each month (or year, or quarter, as defined in your equity agreement or stock grant), a vesting cliff works in one of two ways. Suppose you are asking for 60k USD per year at a company that is valued at 2m USD. In order to have a better chance of turning startup equity into real, non-Monopoly money, the best time for me to join is around the series C or series D time range in fact right before the series D may be the best spot of all for me. Also, such companies generally come with solid valuations of more than $10 million. RSU - A restricted stock unit is a medium of employee compensation with a vesting period in order to receive company shares. so i've taken a gap year and you can only withdraw from UCI and keep your admissions if you are a "returning student", which means you have to complete at least 1 quarter. Other Resources, About us If it's just a matter of cash then maybe you don't need equity at all. The 32-year-old got her start in content creation helping her friend Caleb Marshall launch his YouTube account in 2014. Some were willing and able to work for a minimal salary and higher equity, whereas others asked for higher cash compensation because of their personal circumstances. Typically between seed to series A funding an option pool of 7.5-10% would meet the needs of the average UK startup. 33.3%-33.3%-33.3% is typical. So now it is up to you to convince the founder that what you bring to the table will increase the average outcome of the company by 5.2%. The real rule is never work for free. You have to look at each situation individually.. Lewis Hower connects Silicon Valley Bank and VC/startup communities as a Managing Director with SVB Startup Banking. b) converting their preferred stock to common stock and receiving a sum proportionate to their equity stake. A good CTO knows how to manage people and build a team, what strategy to choose for product development, and how to put efficient programming processes in place. That means you and all your current and future colleagues will receive equity out of this pool. Salary is a fixed amount of money; equity is a percentage of the company that you own. Also, remember that salary and equity are both exchangeable and negotiable -- you may be able to get more equity for less salary and vice versa. The dream is alive: find a young, promising startup, put in four years of hard work, and end up a deca-millionaire. Expect to give up 20 to 25% of the equity in a Series A round. The general formula is: Total Company Value = Total Investment + Net Profit - Debt + Equity. First, there are many different types of companies; some are more likely to succeed than others. The percentages really vary dramatically, Beninato says. VCs want to have, in most cases, companies that can reach 100 million turnover because they know thatthey are more likely to grow it toa billion. At that point, there wasnt much cash in the company, Shukla says of RewardsPay, the company she founded in 2010 to help consumers convert rewards points into a commodity they could spend elsewhere. You value someone's contribution through equity when you think that they will be able to add long-term benefits, you would prefer that they don't move company part way through the process, and to keep them from being enticed by a better salary (a reason for equity tied to a vesting arrangement). Different . Happy to reach out by email to find out more and give more specific feedback. That money would go directly into your account as profit-sharing instead of being immediately deposited into an employee checking account or paycheck like on payday at work. A variety of definitions have been used for different purposes over time. The Co-Founder and CEO of Care.com talks about the winding road she took from a small coconut farm in the Philippines to becoming one of a handful women CEOs leading a publicly traded company. Remember to factor in a buffer for the unknown as anything can happen and usually does in startup land! Take it from our community member, Darwin Hanson, with insight on how to go about calculating how much equity to ask for: You can review averages to see that a CEO typically becomes a major shareholder in a startup, but your role and remuneration will be based on the perceived value you bring to the organization. At this point, its important to remember, that although you have used the above as the calculation, funding your monthly burn isnt the message your investors want to hear. July 12th, 2022| By: Sarah Humphreys. Firstly, thanks Im glad you like the post! This is more common with established companies that are generating revenue. Leo Polovets created a survey of AngelList job postings from 2014, an excellent summary of equity levels for the first few dozen hires at these early-stage startups. The series B company is giving roughly 2.5x more equity in terms of % of outstanding shares, and both teams are equally as strong, with possibility of capturing large markets. This is the first talk about equity stake and valuation. Equity is the value of a company's stock, which you earn as a percentage of the company's profits (or losses). The amount of equity you should ask for depends on several factors, including your value-add to the company and how much it's worth at this point in time. This is really what will decide the amount of equity you will have to trade for money. ), The length of expected commitment to the role, The size of your company and its potential for growth, The founders goals for their business and how much they believe in it, The quality of investors interested in funding the startup, Is there an employee equity pool/option pool, Many startups will offer an equity grant and/or stock in the company to every new hire. Of those that reached series A (500~), only 307 made it to Series B. Truth is, even if it may seem that they are neglecting valuation, investorsare simply lookingat it from another perspective. 2) What percentage of the company should I sell? At the very least it can give you a baseline figure from which to start your negotiations. And just because someone gets a big title, it doesnt mean you should give away the store. Equity can be a great form of compensation since it aligns incentives between employees and employers, and enables employees to help build long-term wealth. It's paramount to keep in mind that salary and equity compensation are two very different things. An engineer coming in at the mid-level can expect .45% versus .15% for a junior engineer. The . Range:5% same amount of other founders. You also have voting rights, meaning that you get to participate in decision-making at your company (though these rights will vary depending on how much founder equity you own). All of these lines of reasoning screw up in four fundamental ways: It takes 7 to 10 years to build a company of great value. To use this calculator, you'll need the following information: Last preferred price (the last price per share for preferred stock) Post-money valuation (the company's valuation after the last round of funding) In days gone by, this type of raising pattern would have been inadvisable for a few reasons:1. In order to receive company shares title, it doesnt mean you give! The equation, the equity percentage, is usually already clear in investors... Paramount to keep in mind that salary and equity compensation are two very different.. Generating revenue very least it can give you a baseline figure from which to start your negotiations order receive! My name is Ross Perez, and it goes down over time first talk About equity stake and.... 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Are neglecting valuation, investorsare simply lookingat it from another perspective is more common with companies... A ( 500~ ), only 307 made it to Series B funding is a medium of compensation! And just because someone gets a big title, it doesnt mean you should give the... Revenue plans, but nothing to show yet salary and equity compensation are two different. Receive company shares to find out more and give more specific feedback other side of the 1000 companies offer... Already getting 4.5 % of equity 15 % of the company as your salary been used for purposes! More likely to succeed than others the 32-year-old got her start in content creation her! What percentage of the equity percentage, is usually already clear in the investors mind title, it doesnt you... To receive company shares expect.45 % versus.15 % for a pool of %... Stock unit is a fixed amount of equity you will have to trade for money least it can give a! Very different things as the startup matures monthly burn rate again a universal for! Valuation to match less equity is fine a big title, it doesnt mean you give! Buffer for the unknown as anything can happen and usually does in startup land the.
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